Tech by PC

I took a look at Microsoft’s new ad featuring Jerry Seinfeld. Below is the advertisement, and if you haven’t seen it you might want to take a look before reading the rest of this.

Do you get it? I’m not sure I totally did, but I’m not sure that’s the point. What I found refreshing about this was that it didn’t talk about Apple in a negative way and it didn’t say anything as bold as the Mojave Experiment to challenge public opinion. What it did was, possibly, humanize Bill Gates. I mean here’s the richest guy in the world trying on a shoe. Do you think he has his shoes specially tailored for him? Did you? Yeah, he probably doesn’t. He has never been one to live large in spite of often being the richest person in the world.

I’m looking forward to the next advertisement in this series. I’d still buy a Mac if they weren’t at such a premium to a PC. A good advertisement is nice to see because so many advertisements just turn up the volume and say nothing interesting over and over again hundreds of times a day. Just the kind of thing to make TiVo and other DVRs more popular. This is the kind of advertisement that you might stop the fast forward to see.

If that’s what they were trying to accomplish then it worked.

This entry was posted on Saturday, September 6th, 2008 at 5:16 pm and is filed under Software. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.