<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Online Advertising</title>
	<atom:link href="http://techbypc.com/blog/2008/11/29/online-advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://techbypc.com/blog/2008/11/29/online-advertising/</link>
	<description>Technology news, commentary, and reviews.</description>
	<lastBuildDate>Tue, 10 Aug 2010 15:47:51 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0</generator>
	<item>
		<title>By: Lea</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1186</link>
		<dc:creator>Lea</dc:creator>
		<pubDate>Sun, 14 Dec 2008 21:20:26 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1186</guid>
		<description>Interesting post and discussion with many different views being shared. I too am a member of Entrecard and recently Adgitize.

Your perception of new visitors needing some repeat exposure to sites before becoming loyal readers seems right on. That is my experience with Entracard for my droppers and myself. Though sometimes a site can grab you instantly.

Then comments started coming in for me and I also found myself motivated to comment on posts that I felt I could contribute to the discussion. For example, this is around my third time visiting your site. So familiarity may be the keyword here and that takes time. BTW I came via Adgitize.

Since joining Entrecard several months ago, I have had the privilege of meeting and interacting with other bloggers, many of whom I now consider friends.

Great post and discussion. It motivated me to comment :) Have a great weekend!</description>
		<content:encoded><![CDATA[<p>Interesting post and discussion with many different views being shared. I too am a member of Entrecard and recently Adgitize.</p>
<p>Your perception of new visitors needing some repeat exposure to sites before becoming loyal readers seems right on. That is my experience with Entracard for my droppers and myself. Though sometimes a site can grab you instantly.</p>
<p>Then comments started coming in for me and I also found myself motivated to comment on posts that I felt I could contribute to the discussion. For example, this is around my third time visiting your site. So familiarity may be the keyword here and that takes time. BTW I came via Adgitize.</p>
<p>Since joining Entrecard several months ago, I have had the privilege of meeting and interacting with other bloggers, many of whom I now consider friends.</p>
<p>Great post and discussion. It motivated me to comment <img src='http://techbypc.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Have a great weekend!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lvs</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1129</link>
		<dc:creator>lvs</dc:creator>
		<pubDate>Thu, 11 Dec 2008 02:08:23 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1129</guid>
		<description>PC I like this idea that repeated exposure leads to familiarity and then liking.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;lvss last blog post..&lt;a href=&quot;http://indradhanush-laal.blogspot.com/2008/12/using-machine-vision-for-catching.html&quot; rel=&quot;nofollow&quot;&gt;Using Machine Vision For Catching Terrorists&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>PC I like this idea that repeated exposure leads to familiarity and then liking.</p>
<p><abbr><em><abbr><em>lvss last blog post..<a href="http://indradhanush-laal.blogspot.com/2008/12/using-machine-vision-for-catching.html">Using Machine Vision For Catching Terrorists</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PC</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1114</link>
		<dc:creator>PC</dc:creator>
		<pubDate>Tue, 09 Dec 2008 16:23:08 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1114</guid>
		<description>@Jenny Fletcher
Yes, I am new to Adgitize. I also have been shirking my regular posting duties. I should have some data on Adgitize and how much traffic it brings in soon.</description>
		<content:encoded><![CDATA[<p>@Jenny Fletcher<br />
Yes, I am new to Adgitize. I also have been shirking my regular posting duties. I should have some data on Adgitize and how much traffic it brings in soon.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jenny Fletcher</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1106</link>
		<dc:creator>Jenny Fletcher</dc:creator>
		<pubDate>Mon, 08 Dec 2008 16:42:06 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1106</guid>
		<description>I see you are using Adgitize, but you don&#039;t mention it in this item - Also noticed your Adgitize ad for the first time today. good luck with it. I got paid last month. Only a tiny amount, but then wasn&#039;t on for a whole month.

If your readers here decide to give it a try, note that is&#039;s best if you post often.  Your regular readers are more likely to stop if they see something new at the top, also click on other things on your page.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;Jenny Fletchers last blog post..&lt;a href=&quot;http://angrybutton.blogspot.com/2008/12/british-internet-users-face-chinese.html&quot; rel=&quot;nofollow&quot;&gt;British Internet users face Chinese-style censorship&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I see you are using Adgitize, but you don&#8217;t mention it in this item &#8211; Also noticed your Adgitize ad for the first time today. good luck with it. I got paid last month. Only a tiny amount, but then wasn&#8217;t on for a whole month.</p>
<p>If your readers here decide to give it a try, note that is&#8217;s best if you post often.  Your regular readers are more likely to stop if they see something new at the top, also click on other things on your page.</p>
<p><abbr><em><abbr><em>Jenny Fletchers last blog post..<a href="http://angrybutton.blogspot.com/2008/12/british-internet-users-face-chinese.html" rel="nofollow">British Internet users face Chinese-style censorship</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PC</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1100</link>
		<dc:creator>PC</dc:creator>
		<pubDate>Mon, 08 Dec 2008 00:45:14 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1100</guid>
		<description>@s0uthp4rk
Thanks for your comment and glad I could help! Hope Entrecard works out well for you.

@Ivs
Right, it is a tradeoff. You&#039;ll get page hits and you&#039;ll get readership, and they don&#039;t equal eachother. The best kind of traffic is considered to be search engine traffic, yet how many times do you click through to a site from Google only to immediately click away when you realize that the site didn&#039;t have exactly what you were looking for. Our only hope is to put our site in front of enough people that a small number of them will like what they see and return on their own. For other people it is more like the radio. I understand they play songs over and over on the radio because studies say that it takes a while for a tune to become catchy in people&#039;s heads. So your site comes up day after day as someone is dropping on it, but eventually it becomes something the dropper is looking forward to as he/she gets to know you over time. In that sense, Entrecard is better than Google traffic for getting real and loyal readership.</description>
		<content:encoded><![CDATA[<p>@s0uthp4rk<br />
Thanks for your comment and glad I could help! Hope Entrecard works out well for you.</p>
<p>@Ivs<br />
Right, it is a tradeoff. You&#8217;ll get page hits and you&#8217;ll get readership, and they don&#8217;t equal eachother. The best kind of traffic is considered to be search engine traffic, yet how many times do you click through to a site from Google only to immediately click away when you realize that the site didn&#8217;t have exactly what you were looking for. Our only hope is to put our site in front of enough people that a small number of them will like what they see and return on their own. For other people it is more like the radio. I understand they play songs over and over on the radio because studies say that it takes a while for a tune to become catchy in people&#8217;s heads. So your site comes up day after day as someone is dropping on it, but eventually it becomes something the dropper is looking forward to as he/she gets to know you over time. In that sense, Entrecard is better than Google traffic for getting real and loyal readership.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: lvs</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1083</link>
		<dc:creator>lvs</dc:creator>
		<pubDate>Fri, 05 Dec 2008 10:28:01 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1083</guid>
		<description>I have only tried entrecard from this list and I agree with your assessment of it. I think it has definitely pushed up my Alexa, but has it got me readership? I dont know.

I like your discussion: Is it ethical. Yes it is ethical.

But is it meaningful to a blogger. Probably not because for a blogger it is about getting meaningful readership.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;lvss last blog post..&lt;a href=&quot;http://indradhanush-laal.blogspot.com/2008/11/technology-problems-and-prospects.html&quot; rel=&quot;nofollow&quot;&gt;Technology: Problems and Prospects&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I have only tried entrecard from this list and I agree with your assessment of it. I think it has definitely pushed up my Alexa, but has it got me readership? I dont know.</p>
<p>I like your discussion: Is it ethical. Yes it is ethical.</p>
<p>But is it meaningful to a blogger. Probably not because for a blogger it is about getting meaningful readership.</p>
<p><abbr><em><abbr><em>lvss last blog post..<a href="http://indradhanush-laal.blogspot.com/2008/11/technology-problems-and-prospects.html">Technology: Problems and Prospects</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: s0uThp4rk</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1077</link>
		<dc:creator>s0uThp4rk</dc:creator>
		<pubDate>Thu, 04 Dec 2008 22:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1077</guid>
		<description>Pretty good article. I&#039;m just starting out a site, and started with entrecard. Not much going on yet, this info might come in handy. Thanks.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;s0uThp4rks last blog post..&lt;a href=&quot;http://s0uthp4rk.com/?p=10&quot; rel=&quot;nofollow&quot;&gt;Dual Monitor&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Pretty good article. I&#8217;m just starting out a site, and started with entrecard. Not much going on yet, this info might come in handy. Thanks.</p>
<p><abbr><em><abbr><em>s0uThp4rks last blog post..<a href="http://s0uthp4rk.com/?p=10" rel="nofollow">Dual Monitor</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PC</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1057</link>
		<dc:creator>PC</dc:creator>
		<pubDate>Tue, 02 Dec 2008 05:00:18 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1057</guid>
		<description>@Mik
You would be surprised how many blogs do that. I&#039;ve seen them as low as a penny and as high as 30 cents. A large number of comments gives the impression that people find your article interesting, worth reading, and worth commenting on. When I visit someone else&#039;s site and there are a dozen comments on a post I am much more likely to click the &quot;read more&quot; button than if there are none.

I too try to read Entrecard sites that have updated their content since I last read them. I don&#039;t consistently drop 300 because of that.

Speaking of stumbleupon I&#039;m surprised that Google&#039;s Adsense allows it since they don&#039;t allow traffic exchange, and stumbleupon is in some ways worse than a traffic exchange.</description>
		<content:encoded><![CDATA[<p>@Mik<br />
You would be surprised how many blogs do that. I&#8217;ve seen them as low as a penny and as high as 30 cents. A large number of comments gives the impression that people find your article interesting, worth reading, and worth commenting on. When I visit someone else&#8217;s site and there are a dozen comments on a post I am much more likely to click the &#8220;read more&#8221; button than if there are none.</p>
<p>I too try to read Entrecard sites that have updated their content since I last read them. I don&#8217;t consistently drop 300 because of that.</p>
<p>Speaking of stumbleupon I&#8217;m surprised that Google&#8217;s Adsense allows it since they don&#8217;t allow traffic exchange, and stumbleupon is in some ways worse than a traffic exchange.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Mik</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1050</link>
		<dc:creator>Mik</dc:creator>
		<pubDate>Mon, 01 Dec 2008 07:13:24 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1050</guid>
		<description>Thought provoking post, not sure I&#039;d want to have people leave me comments just to get a nickel.

I use Entrecard a lot and try to read a few posts and maybe find some cool new regular reads, lately I try to leave a meaningful comment if I like the site.

I do get quite a lot of traffic via Entrecard and Stumble Upon! Most probably dropping and running.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;Miks last blog post..&lt;a href=&quot;http://feedproxy.google.com/~r/slightlymordant/DowS/~3/wXWpg3jZqUY/&quot; rel=&quot;nofollow&quot;&gt;My blogging workspace - where the magic happens&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Thought provoking post, not sure I&#8217;d want to have people leave me comments just to get a nickel.</p>
<p>I use Entrecard a lot and try to read a few posts and maybe find some cool new regular reads, lately I try to leave a meaningful comment if I like the site.</p>
<p>I do get quite a lot of traffic via Entrecard and Stumble Upon! Most probably dropping and running.</p>
<p><abbr><em><abbr><em>Miks last blog post..<a href="http://feedproxy.google.com/~r/slightlymordant/DowS/~3/wXWpg3jZqUY/" rel="nofollow">My blogging workspace &#8211; where the magic happens</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ImitationAngel</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1048</link>
		<dc:creator>ImitationAngel</dc:creator>
		<pubDate>Mon, 01 Dec 2008 05:06:40 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1048</guid>
		<description>I know you&#039;re not actually offending anyone but I found your wording to be very cute.  I can understand you wanting to move up in ranks with respect to Google and Technorati so that puts the entire post into focus.  

You are definitely right about those who &quot;drop and run&quot; and nothing can really be done about it.  That is unless you want to call them out specifically (there&#039;s a hint).  I have come across a few blogs who express their concerns about dropping without commenting.  I can&#039;t say that I blame them for the way they feel because a lot of people are just out for the credits from dropping.  I for one do take the time to read some of the things on blogs I&#039;m visiting.  If I find something interesting I will comment but most times I don&#039;t and it&#039;s only because I can&#039;t find anything to contribute to the post.  I prefer to visit and not comment than to visit and just leave a generic &quot;hi&quot; post that says nothing.  Especially when I know that most sites I visit are looking for genuine comments.

Ah, unique is a good description.  This is the second time I&#039;ve seen a person come up with a different way to get Entrecard people to actually speak.  So you&#039;ve got this Entrecard person to step up to the &quot;virtual mic&quot; and I would say that is success.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;ImitationAngels last blog post..&lt;a href=&quot;http://imitationangel.blogspot.com/2008/11/black-friday-death-friday.html&quot; rel=&quot;nofollow&quot;&gt;Black Friday = Death Friday&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>I know you&#8217;re not actually offending anyone but I found your wording to be very cute.  I can understand you wanting to move up in ranks with respect to Google and Technorati so that puts the entire post into focus.  </p>
<p>You are definitely right about those who &#8220;drop and run&#8221; and nothing can really be done about it.  That is unless you want to call them out specifically (there&#8217;s a hint).  I have come across a few blogs who express their concerns about dropping without commenting.  I can&#8217;t say that I blame them for the way they feel because a lot of people are just out for the credits from dropping.  I for one do take the time to read some of the things on blogs I&#8217;m visiting.  If I find something interesting I will comment but most times I don&#8217;t and it&#8217;s only because I can&#8217;t find anything to contribute to the post.  I prefer to visit and not comment than to visit and just leave a generic &#8220;hi&#8221; post that says nothing.  Especially when I know that most sites I visit are looking for genuine comments.</p>
<p>Ah, unique is a good description.  This is the second time I&#8217;ve seen a person come up with a different way to get Entrecard people to actually speak.  So you&#8217;ve got this Entrecard person to step up to the &#8220;virtual mic&#8221; and I would say that is success.</p>
<p><abbr><em><abbr><em>ImitationAngels last blog post..<a href="http://imitationangel.blogspot.com/2008/11/black-friday-death-friday.html" rel="nofollow">Black Friday = Death Friday</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PC</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1037</link>
		<dc:creator>PC</dc:creator>
		<pubDate>Sun, 30 Nov 2008 07:51:34 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1037</guid>
		<description>@ImitationAngel
Hehe, maybe.. Actually I didn&#039;t want to call out specifics on who I was talking about to offend anyone. It really doesn&#039;t matter the category of the blog, except that sites like Google and Technorati consider links from like sites to be better quality links. I&#039;m just as guilty of it though. For example, some political rants I can put as comments on political blogs so I don&#039;t mess up the focus of this blog. 

I think there are some people who visit who do not read, and it isn&#039;t fair to judge an individual blog by its category. In general there are categories of blogs that are less likely to be interested in this content than others. The foofy ones that talk about their kids, for example. My wife writes one of those, although it&#039;s much better than the ones who feel the need to blog about going grocery shopping without making a point. I can guarantee that the only reason my wife would drop on a technology blog other than mine is if that blog dropped on her first. There&#039;s just no interest there, but it does not mean that she doesn&#039;t understand or care about technology.

Yes, there is a reason I stuck Entrecard at the top of the list. I was hoping to get my Entrecard visitors to glance a little longer before dropping their card and moving on to the next site. &quot;Unique&quot; is one of the best compliments I&#039;ve received yet here. Thanks! :)</description>
		<content:encoded><![CDATA[<p>@ImitationAngel<br />
Hehe, maybe.. Actually I didn&#8217;t want to call out specifics on who I was talking about to offend anyone. It really doesn&#8217;t matter the category of the blog, except that sites like Google and Technorati consider links from like sites to be better quality links. I&#8217;m just as guilty of it though. For example, some political rants I can put as comments on political blogs so I don&#8217;t mess up the focus of this blog. </p>
<p>I think there are some people who visit who do not read, and it isn&#8217;t fair to judge an individual blog by its category. In general there are categories of blogs that are less likely to be interested in this content than others. The foofy ones that talk about their kids, for example. My wife writes one of those, although it&#8217;s much better than the ones who feel the need to blog about going grocery shopping without making a point. I can guarantee that the only reason my wife would drop on a technology blog other than mine is if that blog dropped on her first. There&#8217;s just no interest there, but it does not mean that she doesn&#8217;t understand or care about technology.</p>
<p>Yes, there is a reason I stuck Entrecard at the top of the list. I was hoping to get my Entrecard visitors to glance a little longer before dropping their card and moving on to the next site. &#8220;Unique&#8221; is one of the best compliments I&#8217;ve received yet here. Thanks! <img src='http://techbypc.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: ImitationAngel</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1035</link>
		<dc:creator>ImitationAngel</dc:creator>
		<pubDate>Sun, 30 Nov 2008 03:34:58 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1035</guid>
		<description>Although I may not comment but I do read your blog.  Does it matter if a person&#039;s blog fits into a specific category?  You are interested in the traffic and the people you are able to keep here correct?

My blog has nothing to do with technology but I do have an interest in it.  I currently hold a college degree in Information Technology so you shouldn&#039;t assume that people have no interest in something just because you don&#039;t see it mentioned on their blog.

Then again this could be a unique ploy to get people to comment =)

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;ImitationAngels last blog post..&lt;a href=&quot;http://imitationangel.blogspot.com/2008/11/black-friday-death-friday.html&quot; rel=&quot;nofollow&quot;&gt;Black Friday = Death Friday&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Although I may not comment but I do read your blog.  Does it matter if a person&#8217;s blog fits into a specific category?  You are interested in the traffic and the people you are able to keep here correct?</p>
<p>My blog has nothing to do with technology but I do have an interest in it.  I currently hold a college degree in Information Technology so you shouldn&#8217;t assume that people have no interest in something just because you don&#8217;t see it mentioned on their blog.</p>
<p>Then again this could be a unique ploy to get people to comment =)</p>
<p><abbr><em><abbr><em>ImitationAngels last blog post..<a href="http://imitationangel.blogspot.com/2008/11/black-friday-death-friday.html" rel="nofollow">Black Friday = Death Friday</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: PC</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1032</link>
		<dc:creator>PC</dc:creator>
		<pubDate>Sat, 29 Nov 2008 22:58:47 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1032</guid>
		<description>@Rolv Heggenhougen
That&#039;s an interesting concept. I would wonder how you would get people to send their emails like that though. There are a couple problems I see with it, especially when you try to marry personal email with marketing.

1. Free email. It&#039;s everywhere, and it&#039;s so good. Unless your product works with gMail, Yahoo Mail, etc. you&#039;ll have a hard time with adoption. If it is just &quot;like&quot; those services then it isn&#039;t going to be good enough. Your lite version seems to have this problem.
2. Privacy. If this works through a company email portal then your employees will be subject to having their personal email scrutinized and/or retained forever by their employer. If they are expected to write personal email with their work account then there are a whole host of other issues that will come up such as a SLA, people leaving the company who still want to get their email, or people confusing personal email as official company business.

Of course, for someone like me that&#039;s a great point. I still send out my emails without any mention of my blog. I should probably add a tagline at least.</description>
		<content:encoded><![CDATA[<p>@Rolv Heggenhougen<br />
That&#8217;s an interesting concept. I would wonder how you would get people to send their emails like that though. There are a couple problems I see with it, especially when you try to marry personal email with marketing.</p>
<p>1. Free email. It&#8217;s everywhere, and it&#8217;s so good. Unless your product works with gMail, Yahoo Mail, etc. you&#8217;ll have a hard time with adoption. If it is just &#8220;like&#8221; those services then it isn&#8217;t going to be good enough. Your lite version seems to have this problem.<br />
2. Privacy. If this works through a company email portal then your employees will be subject to having their personal email scrutinized and/or retained forever by their employer. If they are expected to write personal email with their work account then there are a whole host of other issues that will come up such as a SLA, people leaving the company who still want to get their email, or people confusing personal email as official company business.</p>
<p>Of course, for someone like me that&#8217;s a great point. I still send out my emails without any mention of my blog. I should probably add a tagline at least.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Rolv Heggenhougen</title>
		<link>http://techbypc.com/blog/2008/11/29/online-advertising/comment-page-1/#comment-1030</link>
		<dc:creator>Rolv Heggenhougen</dc:creator>
		<pubDate>Sat, 29 Nov 2008 21:56:22 +0000</pubDate>
		<guid isPermaLink="false">http://techbypc.com/blog/?p=359#comment-1030</guid>
		<description>Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?

You have a website.
You send emails.

Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?

No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.

&lt;abbr&gt;&lt;em&gt;&lt;abbr&gt;&lt;em&gt;Rolv Heggenhougens last blog post..&lt;a href=&quot;http://wrapmail.wordpress.com/2008/11/24/wrapmail-defines-3-specific-markets-for-online-ebranding/&quot; rel=&quot;nofollow&quot;&gt;WrapMail defines 3 specific markets for online eBranding&lt;/a&gt;&lt;/em&gt;&lt;/abbr&gt;&lt;/abbr&gt;&lt;/em&gt;</description>
		<content:encoded><![CDATA[<p>Companies seem to ignore the single largest online branding/advertising venue available: their own regular external emails. Why not use these emails to market the senders company?</p>
<p>You have a website.<br />
You send emails.</p>
<p>Why not multiply your sales-staff by “wrapping” the regular email in an interactive letterhead?</p>
<p>No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.</p>
<p><abbr><em><abbr><em>Rolv Heggenhougens last blog post..<a href="http://wrapmail.wordpress.com/2008/11/24/wrapmail-defines-3-specific-markets-for-online-ebranding/" rel="nofollow">WrapMail defines 3 specific markets for online eBranding</a></em></abbr></em></abbr></p>
]]></content:encoded>
	</item>
</channel>
</rss>
