I just saw an article on Wired called 8 Signs That Apple Customers Are No Longer Special. I am going to breech the Apple vs. PC subject here with my 2 cents. First of all, the article has some good points, but the larger picture is that Apple has fans that spend money on them rather than customers. Customers are a fairly loyal sort of people. You give them a good product at a good price and they will likely return when they need to replace that product. Even more, they will go out and tell their friends who they bought the product from and you can build a base of loyal customers this way. A fan on the other hand is fickle and moves on as soon as something better comes along. Apple’s “customers” are more fan than customer. Read the rest of this entry »